Chances are, if you turn on the TV or flip through a magazine, you’ll come across an ad from a famous automaker. Everywhere you look, a new car or truck is being advertised and it’s tough to stand out from the competition. Creativity is very important in auto advertising, and is necessary in order to be remembered. Here are just a few brilliant ads that are guaranteed to create a buzz.
Volkswagen Super Bowl Commercial: The Force
Arguably the best commercial to come out of Super Bowl XLV, this spot features a child dressed as Darth Vader who struggles to use the force, only to successfully find it when he discovers the 2012 Passat in the driveway. Even though you don’t learn much about the product, the well known Star Wars reference combined with a likeable main character hits home. Instead of focusing on a list of features or benefits, the commercial uses humor and a popular theme to make a lasting impression.
Seat: Ibiza QR Code
This ad uses the new concept of QR (Quick Response) codes. A QR code is a barcode that when scanned by a smartphone will take the user to a specific website or video. It’s a great way to add interaction to an ad. In this case, Seat (a member of Volkswagen group) cleverly illustrates the QR code as a street map. When scanned, the code leads the visitor to the dedicated mobile website of Seat’s respective models.
MINI Cooper Yo-Yo
A real size fiberglass Mini was attached to a ramp on the side of a building that would move the car up and down creating a Yo-Yo effect. Not quite sure what the point is, but it’s a fun concept that definitely sticks in your head.
Honda: The Cog
This commercial begins with a small cog rolling slowly and setting off a chain reaction. One by one, the bits of rubber, plastic and metal that make up the car collide with each other in a domino effect, in the end to reveal the brand new Honda Accord rolling off a steel seesaw. Everything you see happened in real time exactly as you see it. It took over 600 takes until the commercial was perfected.